Aidah's career path has transversed through the accounting, hospitality and insurance industries. Growing up her love for math led her into accounting and finance, where she spent her better per part of the year munching and punching numbers. As it is well known one can never know their true calling without practice. she soon found her strength lies with interacting with people.

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This led her into a 360 degree career change to focus on ways she can utilise her innate strength of human interaction to help companies better engage with their customers. She then joined UAP old mutual group, one of the biggest insurance companies in Kenya where she focused on investments with retail affluent clients.

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Based out of the Mettā Nairobi office, Aidah is now entirely focused on bringing in new partners that provide value to its members. This is through content based and strategic engagement. Aidah prides herself in replicating her mother's old age traditional African recipes to add one more smile in the world.