The growing community of high net worth and ultra high net worth individuals (HNWIs and UHNWIs) is hungry for unique and personalised experiences. High end brands including property and investment companies need more ways of reaching engaging with wealthy individuals in Asia. INFO/Nation has developed a solution to solve this problem.
At the heart of INFO/NATION is an extensive database of Greater China’s HNWIs and UHNWIs. In addition to demographic information, CEO Shawn Hiltz and his team build detailed psychographic profiles of each individual's information needs, preferences, interests and passions. Are they passionate about cars? High jewellery? Art? Do they collect wine? Are they interested in real estate or overseas education for their children?
Using this intelligence, INFO/Nation delivers tailored integrated marketing campaigns through a range of print and digital media products, and private events for precise target markets of each brand.