ShapeScale is no ordinary weighing scale. The revolutionary fitness technology in ShapeScale has the ability to produce realistic 3D images of a human body so that users can easily monitor daily changes in their body shape and composition. As soon as someone steps on the scale, it builds a photo-realistic avatar within seconds on the mobile app. The avatar highlights specific changes in their body - such as where muscle has been gained or fat lost. The first product, due to market in 2017, is a fully connected weighing scale designed with features to motivate users and help them achieve their personal fitness goals.

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The California-based company found great success with its first two crowdfunding campaigns; receiving strong interest from potential customers around the world.