To take your startup idea from conception to reality, you need funding. To get that funding, you need a winning startup pitch.
Why Are Startup Pitches Important?
A startup pitch is a presentation that you give to potential investors in order to obtain funding for your startup. In your pitch, you and members of your team will present your business idea, plans for success, and strategies. The best pitches get to the point quickly. They anticipate the questions investors might have, and they answer them proactively.
The more you work to describe your business plans to an outsider, the more you will be forced to flesh out your ideas, explore potential challenges, and really get into some important details.
When you have a well-written pitch, you will be able to:
- Articulate the problem you will solve with your business idea.
- Discuss your target market.
- Identify ways to create barriers to entry, and carve out your own market niche.
- Maintain investor interest with an engaging pitch presentation.
- Create word of mouth awareness of your startup.
Procedural Tips For Writing Your Startup Pitch
Experienced investors will have certain expectations as they sit down to listen to your pitch. It’s important that your pitch contains all of the necessary elements. These procedural tips will help you get started.
Your Pitch Needs a Hook
Work hard to put together an attention-grabbing fact or anecdote that will prime your audience to listen to what you have to say.
Name The Problem You Plan to Solve
Now you have their attention. It’s time to present the problem you are going to solve. This is important. It answers the question, ‘“Why does anybody need your product or service?” Come prepared with proof that this problem exists, and that it’s significant enough to warrant an entire business. Case studies, data, and testimonials work quite well here.
Share Your Unique Solution
This is the key moment of your presentation. It’s where you share the product or service that solves the problem you've just detailed.
Potential investors will expect answers to the following questions:
- What roadblocks do you think you will encounter?
- Who is your target audience?
- How will your company have a positive impact on your industry?
Introduce Your Project Team
Your investors need to have faith in your people as well as your ideas. List the key players in your startup, their qualifications, and how they are playing a contributing role. This gives your audience assurance as to the quality of your team. It also helps them to envision the role each player has in executing your startup launch.
Show How Your AI Venture Will Profit
How will you take your great idea, and monetise it in a way that creates revenue long term? How will you create the revenue you need to maintain growth in the beginning? Remember that your investors need to know how you will be profitable so that they know their investment will pay off. If you can show that you have multiple ways to generate revenue, this will work to your advantage.
End With a Clear Call to Action
Let your investors know what to do next. They’ll be much more likely to follow up if you explicitly ask them to, and give them instructions on how to go about doing that.
This post was written by Guest Blogger, Dorian Martin.
Dorian Martin is a writer about all things digital. He is a content marketing specialist at TopWritersReview. Besides that, he is a frequent blogger, a
marketing and article contributor to a number of businesses that offer
AI/ML, digital marketing, and data science services to their clients. He loves
sharing his experience via his personal blog NotBusinessAsUsusal.